Email data residency in the EU: what it actually means

Most email platforms are US companies. Even with EU "regions", the parent company is subject to US law — which is the core problem the Schrems II ruling exposed for European data.

The Schrems II problem

When you send through a US-owned platform, your subscribers' personal data (emails, names, behavior) can be compelled under US surveillance law. Standard Contractual Clauses don't fully fix this, and regulators have said so.

What real residency looks like

Data residency means your data physically lives — and is legally governed — in a specific place. AryaSend runs entirely on infrastructure in Germany:

• Contacts, messages and events stored in the EU
• No transfer to US-owned processors
• GDPR-native handling by default

Why it's a moat, not a checkbox

For European buyers — especially in regulated industries — "where is the data" is increasingly the first procurement question. Being EU-native isn't a feature flag you can bolt on; it's the whole architecture. That's the point.